Three ways to make marketing strategy in a memorable advertisement
'A very good marketing policy always leads to results as financial. Some advertising messages remain etched in our minds, and this is because of marketing.' - by Reuters
However, most times it happens that some ads to be forgotten as soon as they are viewed. We remember things that matter to us and so, as each of us has a unique filter through which experiences and sees everything, including marketing messages targeted toward itself.
Each element of a marketing campaign is carefully studied and measured, precisely because they are investing billions into this. Thus, over time, have found various ways to make the message promoted by a marketing campaign to be truly memorable and entrepreneur.com has brought into relief three of them:
1. Evocation of emotions
Whether you turn to sentimentality by surprise your audience, whether you make it through to shock or amuse, people who follow a campaign that appeals to emotion will remember much more time than if they view your message, for example, a commercial dry, not transmit anything.
There are things that we can achieve in different ways. An advertisement that gives us something heavy, or express something that is funny or sad, and referring to the company's name may remain etched in one's mind even price for years.
2. Getting a personal recommendation
Factors that influence most purchasing decisions of products or services are personal recommendations, coming from friends or family. Perhaps you have noticed many times that when you do not decide on buying a particular product, a second opinion will be useful, especially if it comes from someone you know.
How can a company number of recommendations to stimulate growth? Exceptional services or products may promote a fair price policy, but more than that, can a public relations campaign to generate articles in newspapers and online that can create a site that offers consumers all the information they need them or can develop a campaign around an online social networking tradtionale.In this way, people will start talking about our company and your product will come to save the message you want to be sent and will begin to recommend further.
3. Providing opportunities to save
In the current economic environment, a low price will certainly remain imprinted in the minds of consumers and, moreover, will advise the family or among their circle of friends. At present, there is a greater emphasis on customer needs than on their desires. And to gain consumer trust, you must use realistic price offers, which have strengthen their confidence in your products and services. It also will give you a low price guarantee that you'll definitely be visited by your customers, simply because they help them save money.
How To Write An Effective Marketing Plan
Ask ten people chosen randomly on the internet what is the important thing you need in order to have a successful online business and it is likely that the answer will generally be 'action'.
But if you expect the action to be the only thing needed to be successful, you will be surprised. Because no matter how you move, no matter how early you have momentum, if you make the wrong decision to start a business that, if you act unprepared, then you will not only lose the motivation, but also business and maybe more.
You need actions planned, strategic, which should be launched in key moments for your business. Otherwise, you as an athlete, possibly the world champion, which gives you start running the other way.
What will you be able to help you outline way forward is a good marketing plan in place.
The plan must not be perfect. It is a saying, 'Man plans, God laughs', which applies very well in business planning. Chances are that in fact things work a bit differently than what you had in mind. But to have a plan is almost always better than not have no plan. That's because, quite simply, a plan gives you a framework to coordinate your actions.
Here's a simple outline of a marketing plan that you can use any type of business you are going to start (either online or offline). Of course, your completion of this framework will take time, but will be most productive for you what you'll spend in the business.
It must be said from the outset that there are 10 steps to be followed in creating an effective marketing plan:
1. Understand the market you're
2. Understand your customer
3. Choose a niche market
4. Establish business objectives
5. Develop its approach in selling the product (Unique Selling Proposition - USP)
6. Create a marketing message
7. Holds up on a marketing approach
8. Identify advertising media
9. Establish budget
10. Put up a system to track progress
S let's go in more detail now:
Understand the market where you are.
This is the stage when it is advisable to know all about 'ecosystem' in which you develop.
- Which groups of people have the problem that your product or service solves?
- What is your direct and indirect competition?
- What marketing methods your competitors use? (Newsletters, articles, banner advertising, etc.).
- Can you identify market trends? (Remember the SWOT analysis, we talked about earlier).
Spend some time to build a complete file containing information about the competition:
- What are the characteristics of the product or service?
- What is the price?
- What bonuses are offered?
- It occupies a particular niche or general questions?
- What are their strengths? You can attack them where they identify weaknesses?
Understand your customer
You can not expect to sell something to people who do not understand. When you try to do that, give the alleged practice, guess, and guessing is a dangerous game in marketing. Therefore you need to put in order and you define your profile your buyers or potential buyers:
What are their most serious problems and their frustrations? What keeps them awake at night?
There are many people involved in the buying process? When you sell, you go to an individual or a group?Who is the trend-setter who influences the community in this regard?
How people buy similar products in your market? (for example: they like downloading e-books, or are interested in joining some sites with membership).
What common traits in your potential customers? What sites visited, which they read magazines?
Choose your niche market
Choosing a large market can be very attractive, especially when you just started on the Internet. Therefore, many marketers better address market positions (such as books about losing weight or about seduction) in hopes of making quick money.
What did not realize at first is that most times they are forced to compete with marketing mammoths, giant companies with unlimited budgets, they are unbeatable. Even if you feel like David in front of the huge Goliath, not all hope is lost. This is because, in such situations, it takes a different approach.
Manifests how the markets today, people tend to be less interested in generic products (eg, books on "how to lose weight), and begin to seek solutions to more specialized areas (such as "how to lose weight after pregnancy"). Notice the difference? A second approach addresses a very small segment of those who want to lose weight. And even if at first glance you might think that you limit opportunities, the opposite happens:
- The product will be immediately perceived as more niche oriented.
- You spend a lot less money on delivering the marketing message to the audience
- You can easily get a consolidated position of the market and gain expert status.
You can recognize a good market niche as one of these characteristics:
- Communication with the public is accessible
- Competition is not overpopulated
- People in this niche have money to spend
- It is large enough to deserve what she can earn on
- It fits well with your strengths and future goals.
- Establish business objectives
- Remember what I said earlier about the action? If you have clear goals and objectives that will help you channel your actions so as to generate (money in the bank).
- At all times, you should be aware of some key indicators:
- Mean lifetime of a client. Sounds strange, but refers to how much money will your business customer, on average. For example, if you do weight loss pills for sale and a box costs $5, and the customer buys an average of three boxes, the life of this client is a return of $15.
- The cost of acquiring a new customer, or how much money they spend (on average) to bring a new customer. Assuming you have other expenses, costs of acquiring a new customer must not exceed the value of customer life. That is, continuing the example above, if you spend on conviction work more than $15, on average, for each platforms making use of your services, you are at a loss.
- Break-even point, or how much you can afford to pay for a new customer
- Conversion rate, or how many visitors arrived before they buy the end product.
- Success in marketing does not necessarily mean doing the most sales. Sales are only a small part of the equation. Because when it comes to growing a business - any business - there are only three things you can do:
- increasing the number of eyes that will see the marketing message (techniques for getting traffic)
- increase the conversion rate (the understanding of market needs and adapt accordingly sales message)
- increase the lifetime value of each customer.
Most companies focus on the front end (which means getting a new customer to buy). However, they fail to understand that the biggest chunk of profits in a business is back-end continue the relationship with that customer.
